THE BEST VERSION OF YOUR EVENT IS ON THE OTHER SIDE OF THIS COURSE.
A WORD FROM OUR CLIENTS.
After hosting Emceeing and Training a room full of 800 people at the Roofing Process Conference for LB Capital, CEO Bill Rossell gives a testimonial about Matt and the Freedman Media Team.
UNLOCK THE HIDDEN POWER OF STORYSELLING
In Freedman Media’s course, you will learn to mast the arts of Mastering Emotional Connection, Tactical Empathy & Outcome-Driven Selling.
THE STORYSELLING BLUEPRINT
📝 Course Overview
Sales isn’t about pitching—it’s about guiding. This program transforms sales teams into high-performing storytellers, arming them with the tools to build trust, create urgency, and close more deals with confidence.
✅ Who is this for?
SaaS Sales Reps & Teams
Founders & Entrepreneurs
Sales Leaders & Coaches
✅ What you’ll gain:
Mastering storyselling to create emotional connections
Tactical transitions that eliminate friction in the sales process
Strategies to speak executive and close high-value deals
A playbook to sell outcomes, not obstacles
A deep understanding of tactical empathy and advanced listening
📌 MODULE 1: Sell Transitions, Not Tech
🔹 Key Concept: Buyers don’t want features—they want transformation. Learn how to frame your solution as a shift in their world, not just another tool.
🔹 Learning Objectives:
✅ Craft seamless transitions that move prospects through the buying journey
✅ Use story-driven frameworks to make your product feel like an obvious next step
✅ Eliminate friction in sales conversations
🔹 Exercises:
“The Shift” Workshop: Reframe your product’s features as transitions (e.g., “From manual chaos to automated clarity”)
Role-play: Practice turning feature-heavy pitches into transformation-driven conversations
🔹 References & Books:
📖 Building a StoryBrand – Donald Miller
📖 To Sell Is Human – Daniel Pink
📌 MODULE 2: Sell Your Story, Not Stuff
🔹 Key Concept: People don’t buy products, they buy beliefs. Master storytelling to create emotional buy-in before discussing features.
🔹 Learning Objectives:
✅ Develop a compelling origin story that connects with prospects
✅ Use the "Hero’s Journey" to structure case studies & pitches
✅ Make storytelling a natural part of your sales process
🔹 Exercises:
Story Matrix: Build a personal and brand story that resonates
Customer Transformation Map: Craft a story showing how past clients went from struggle to success
🔹 References & Books:
📖 Sell with a Story – Paul Smith
📖 Made to Stick – Chip & Dan Heath
📌 MODULE 3: Communicate Outcomes, Not Obstacles
🔹 Key Concept: Stop selling the problem—start selling the solution. Buyers want to know what they’ll gain, not what’s standing in their way.
🔹 Learning Objectives:
✅ Master the art of positioning benefits over features
✅ Develop an outcome-driven pitch that makes the decision a no-brainer
✅ Reframe objections as proof of why they need your solution
🔹 Exercises:
Future-Pacing Activity: Rewrite your pitch focusing on what life after adoption looks like
Objection Flip Drill: Turn common objections into proof points
🔹 References & Books:
📖 The Challenger Sale – Matthew Dixon & Brent Adamson
📖 Gap Selling – Keenan
📌 MODULE 4: Learn How to Listen & Instill Tactical Empathy
🔹 Key Concept: The best salespeople aren’t just talkers—they’re active listeners. Tactical empathy builds trust and influence.
🔹 Learning Objectives:
✅ Use mirroring and labeling to deepen prospect engagement
✅ Master the psychology of buying decisions
✅ Build instant trust by making prospects feel heard
🔹 Exercises:
Mirroring Workshop: Practice repeating and reflecting back what prospects say
Empathy Role-play: Handle objections using labeling and emotional validation
🔹 References & Books:
📖 Never Split the Difference – Chris Voss
📖 The Trusted Advisor – David H. Maister
📌 MODULE 5: Make Your Prospects Rich
🔹 Key Concept: Every buyer wants a return on investment. Sell the profit, not the product.
🔹 Learning Objectives:
✅ Frame your offer as a profit driver rather than a cost
✅ Use financial storytelling to showcase ROI in real numbers
✅ Make your pitch irresistible with economic impact framing
🔹 Exercises:
ROI Breakdown: Practice quantifying your product’s financial impact
The Profit Close: Rework your close into an investment-driven decision
🔹 References & Books:
📖 Pitch Anything – Oren Klaff
📖 SPIN Selling – Neil Rackham
📌 MODULE 6: Speak Executive
🔹 Key Concept: Selling to executives requires clarity, brevity, and impact. They don’t buy products—they buy outcomes.
🔹 Learning Objectives:
✅ Cut out unnecessary jargon & get straight to business value
✅ Speak in terms of revenue, risk, and ROI
✅ Handle executive objections with authority and insight
🔹 Exercises:
The CEO Pitch Drill: Deliver a 60-second high-impact value statement
Risk vs. Reward Exercise: Frame your pitch in terms of risk mitigation and long-term ROI
🔹 References & Books:
📖 Speaking to Win – Dale Carnegie
📖 How to Win Friends and Influence People – Dale Carnegie
🚀 FINAL PROJECT: The Storyselling Pitch Challenge
Participants will:
✔️ Build a real-world pitch using all six principles
✔️ Deliver their pitch in front of a panel or mentor for live feedback
✔️ Walk away with a refined sales narrative that’s ready to close deals
🔥 Why This Course Works
✅ Real-World Application: Not just theory—hands-on frameworks & exercises.
✅ Psychology-Backed Selling: Based on influence, persuasion, and behavioral science.
✅ Instant ROI: Apply these principles and see immediate results in your sales conversations.
💡 Want a done-for-you workshop or 1:1 coaching? Let’s talk.
This course is built to turn average reps into elite closers. Would you like a workbook or slides to go with it? 🚀
START YOUR TRANSITION NOW.
🔑 THE Top 3 Transformations YOU WILL ACHIEVE From TRANSFORMATION & STORYSELLING Training
1️⃣ Sales Performance Transformation: Higher Close Rates, Faster Sales Cycles, and More Executive Deals
✅ Increase Close Rates by 20-40%:
Sales teams that incorporate storyselling and seamless transitions see a 20-40% increase in close rates because they shift from transactional selling to emotional connection (source: Harvard Business Review on Emotional Intelligence in Sales).
✅ Reduce Sales Cycles by 30-50%:
The average B2B sales cycle is 84 days (Gartner), but reps who learn to sell transitions and speak executive shorten this significantly by making the decision feel obvious. This is exactly how Salesforce built its $200B empire—by positioning itself not as software, but as the seamless transition to "the future of CRM."
✅ More Executive-Level Deals & Bigger Contracts:
When sales teams stop selling features and start selling ROI, they move beyond mid-level managers and into C-suite conversations. Companies like Oracle and HubSpot train their reps to speak executive language (ROI, efficiency, risk)—leading to larger deal sizes and more multi-year contracts.
🛠 Example in Action:
IBM switched to an “outcome-based” sales strategy and increased enterprise deal sizes by 35%.
Adobe’s transition to a story-driven sales approach led to a 25% higher conversion rate at the enterprise level.
💡 With this training, your team will: ✔️ Close bigger deals, faster
✔️ Reduce time wasted on low-level buyers
✔️ Convert more prospects into champions
2️⃣ Brand Elevation: Become the Standout Choice in a Crowded Market
✅ Make Your Brand Unforgettable with Storyselling
People remember stories 22X more than facts alone (Stanford Research).
Brands that embed storytelling into their sales approach differentiate themselves instantly—think Apple, which doesn’t sell "processors" but instead sells “a way to think different.”
✅ Increase Buyer Trust by 30-40%
Research from the Edelman Trust Barometer shows that customers trust brands more when they focus on outcomes, not just features—this is why companies like Tesla frame their cars as a sustainable revolution rather than just electric vehicles.
✅ Reduce Marketing Spend by 20-50%
Sales teams that learn to tell a compelling story themselves reduce their dependence on expensive marketing collateral.
Drift and Gong cut marketing costs significantly by teaching their sales reps to “own” the brand story.
🛠 Example in Action:
Nike’s brand value skyrocketed once they shifted from selling “shoes” to selling the “Just Do It” mindset.
HubSpot went from a small startup to a billion-dollar brand by teaching reps to frame CRM software as an inbound revolution.
💡 With this training, your brand will:
✔️ Stand out in a crowded market
✔️ Reduce marketing spend by making sales reps the best storytellers
✔️ Increase buyer trust and brand affinity
3️⃣ Business-Wide Transformation: Turning Customers Into Loyal Advocates
✅ Increase Customer Retention by 25-50%
Companies that sell a transformation rather than a transaction retain customers longer.
Slack, Zoom, and Monday.com grew exponentially by selling not software, but workflow transformation.
✅ Boost Referrals & Organic Growth by 40%
Customers who buy into an emotional narrative become loyal advocates—this is why Tesla spends $0 on advertising yet has a stronger customer base than competitors who spend millions.
✅ Reduce Customer Churn by 30%
When sales teams sell the destination, not the tool, customers buy into the long-term vision—leading to better retention rates.
Gainsight and Zendesk transformed customer success by focusing on selling “long-term customer growth” rather than just software.
🛠 Example in Action:
Salesforce increased its customer retention by 50% when it started framing CRM software as the “operating system of the future.”
Netflix transformed from a DVD rental company to a billion-dollar brand by selling “entertainment on demand,” not just streaming.
💡 With this training, your company will:
✔️ Keep customers longer
✔️ Get more referrals and word-of-mouth business
✔️ Reduce customer churn and increase loyalty
🚀 Why This Training Delivers Immediate ROI
By mastering storyselling, executive persuasion, and outcome-driven selling, your business will:
🔹 Close bigger deals, faster – Sales teams will consistently sell higher and close stronger
🔹 Create a brand that stands out – No more competing on features—become the only choice
🔹 Turn customers into advocates – Increase retention, referrals, and loyalty effortlessly
💡 Want to see this transformation in your team? Let’s talk. 🚀
Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.